|Fashion Focus: Miwary|
Can you tell us a bit about yourself and your brand and its identity. Who is it aimed at?
Whilst studying fashion art in Japan I started making and selling my handmade creations at craft markets and boutiques in Japan. Items include miniature and patchwork-themed accessories and reversible collars, and fabric teacups all hand-made using vintage-esque fabrics creating a 'found in Grandma's attic' vibe.
What/who inspired you to start up your own brand?
I came to London 10 years ago and became inspired by country side "shabby-chic" which combined with my love for the Japanese street style of Mori (forest) Girl fashion resulted in me creating MIWARY.
How long have you been established and what has been the response so far?
I started making and selling my handmade creations at craft markets and boutiques in Japan 10 years ago. I am currently selling at craft markets regularly and online at www.etsy.com/shop/miwary and on my own website, www.miwary.com. My items are also stocked at Queenie and Ted on Columbia Road in London as well as Maybe a Vole in Dalston and Craft Guerrilla shop in Walthamstow.
What other parts of HYPER JAPAN 2012 Spring are you looking forward too?
To meet up lots of people who have similar interests and seeing people experiencing Japanese culture.
What is your must have or spotlight item?
My fabric tea cup and saucer (see above), which is my most popular and most original item, they never fail to surprise and delight customers as they have never seen such an item before.
Interview by Michaela Baker