|Fashion Focus: Little Miss Mann|
Can you tell us a bit about yourself and your brand and its identity. Who is it aimed at?
I like to think that I am quite quirky. I have always been interested in alternative fashion although have never liked being boxed into one genre. Little Miss Mann has an underlying theme of skulls and skeletons. I have a big love of them, and I wanted to incorporate that into hair accessories, in a cute but creepy way. In addition I have other cute hair accessories which are slightly different from the creepy items. My items are mainly aimed at girls, although the t-shirts I have made have also been bought by boys! There's no specific age group or fashion genre for my items as I like to appeal to a wider audience.
What/who inspired you to start up your own brand?
I initially started making T-shirts, and things just moved on from there. It was one idea that just bloomed into others, and I've really enjoyed being more creative that usual. I realised that I could give something unique to others.
How long have you been established and what has been the response so far?
I haven't been established for very long at all! A maximum of 3/4 months. The response has been good so far, but I'd like to get more of my things out there for people to see.
What other parts of HYPER JAPAN 2012 Spring are you looking forward too?
I've not been to HYPER JAPAN before so it is a real privilege to be exhibiting there for my first visit. I'm looking forward to the Ninja Styling with Kimono De Go, and just seeing so many different aspects of Japanese culture under one roof.
What is your must have or spotlight item?
I'm a big fan of Hell Bunny, they make really beautiful dresses with really eccentric fabric, anything they produce is generally on my must have list!
More on Little Miss Mann
Interview by Michaela Baker