|Fashion Focus: Little Mizz Kitty|
Can you tell us a bit about yourself and your brand and its identity. Who is it aimed at?
I'm a photography student but I love a bit of DIY. I got into Fairy Kei around August last year and since then have been obsessed. It's aimed at anyone who is into the girly side of Harajuku fashion!
What/who inspired you to start up your own brand?
I discovered Fairy Kei mostly on Tumblr! I found a lack of fairy kei items available in the UK so started making my own stuff.
How long have you been established and what has been the response so far?
I've been making and selling bows for nearly 4 years now, however, since my obssession with Fairy Kei, I have taken it a step further by opening an etsy shop. Funnily enough - my earrings are the most popular!
What other parts of HYPER JAPAN 2012 Spring are you looking forward too?
I cant wait to see the rest of the stalls. I dont wear Lolita or Fairy Kei myself - I just dont feel I can pull it off, but I just love looking at it and being surrounded by it (which sounds a bit weird now I think about it...)
What is your must have or spotlight item?
My favourite item that I've made is my gloomy bear necklaces. I wear my one all the time! There are also many etsy shops that I love, Vintage Toy Gal and Essemdesign to name a few!
Interview by Michaela Baker